Joseph City

About This Stop

Joseph City features the famous Jackrabbit Trading Post, home of the beloved 'Here It Is!' billboards that became Route 66 icons. For decades, travelers followed yellow billboards featuring a leaping jackrabbit across hundreds of miles to reach this classic trading post. The giant jackrabbit statue and vintage signage make Joseph City one of the most photographed stops on Route 66. The trading post continues to welcome travelers with souvenirs, snacks, and authentic Route 66 nostalgia.